The Attribution Tracking Dashboard is a conceptual interface that visualizes user conversion data using a Last Click attribution model, presented through a refined, light-themed design. Built around the fictional analytics platform MetricX, this layout is crafted to empower marketers and analysts with an intuitive and visually engaging performance overview.

At the heart of the dashboard is a color-coded line chart that tracks user conversions across key traffic channels — Organic Search, Paid, Direct, Referral, and Organic Social — over time. Interactive tooltips display precise metrics for each data point, helping users quickly identify trends and peaks in conversion activity. Adjacent to the line graph, a bar chart compares conversion performance between Google Analytics and MetricX, offering an instant benchmark for platform validation.

Beneath the visualizations, a clean and structured data table breaks down essential performance metrics: users, sessions, engaged sessions, average engagement time, engagement rate, conversions, and total revenue. The table is organized for at-a-glance insights, with Paid traffic emerging as the top driver of revenue and conversions, while Organic Search brings in the highest user count.

The light mode theme emphasizes clarity and simplicity, featuring soft gradients, rounded containers, and ample white space to keep the focus on data. Subtle shadows, minimalist icons, and legible typography create a sleek, modern experience that feels both professional and approachable.

Designed for data-driven teams, the Attribution Tracking Dashboard – Light Mode transforms complex analytics into actionable insights through a streamlined, elegant interface. It’s the perfect tool for understanding cross-channel performance and making smart, informed decisions.