A marketing attribution dashboard concept exploring how teams could review channel performance without losing sight of the reporting context. I placed the attribution model and date range above the data, making the selected perspective explicit.
The trend chart supports comparison across five channels, with a tooltip showing values for a specific date. A neighbouring chart illustrates conversion differences between two reporting sources, while the table connects the overview to channel-level engagement, conversions and revenue.
The dark visual direction uses restrained dividers and alternating table rows to organise dense information. Pastel chart lines distinguish channels, with labels and numerical values supporting closer inspection.
